About

‍Our founders have a track record of accelerating digital innovation in complex environments, making them focused on navigating the challenges of AI management. With deep experience in data, AI, and the technology sector, they bring a unique understanding of the hurdles clients face in aligning evolving AI technologies. Their background spans startups, scale-ups, and enterprises, where they have successfully built technology organisations and guided them through different stages of development.

‍Daniel Grimes has deep experience across data-driven organisations, regulated industries, and startups. His expertise in transforming technology organisations, delivering large-scale technology solutions, and selling technology consulting services positions him to effectively lead innovation, business growth and compliance in the AI regulation space. He has a postgraduate in AI and Data Science.

‍Sally Camm brings experience from FTSE and Fortune 100 organisations, with a strong track record of scaling Financial Services and technology‑centric businesses in highly regulated environments. She offers deep, cross‑functional expertise across people, culture, brand, marketing, governance, risk, and transformation.

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‍Hogarth Andell is a seasoned lawyer with 25 years experience. Sony Entertainment Senior Director;Led global trademark/patent prosecution, built enforcement programmes. NED at React anti-counterfeiting organisation, represents UK on AIPPI's IP Enforcement Committee. Provides Parsias essential legal expertise for AI regulatory navigation.

‍Didar Gelici is governance, risk and compliance leader with over 18 years' experience across banking, payments, and financial services. Specialises in building control frameworks, leading regulatory change programmes, and establishing risk functions that enable business growth while maintaining regulatory confidence.